Privacy Policy
Last Updated: February 22, 2026
1. Introduction
This Privacy Policy explains how Perch Apartment Locating LLC and Perch Real Estate LLC (collectively, “Perch,” “the Brokerages,” “we,” “us,” or “our”) collect, use, and protect your personal information. These entities are affiliated through common ownership and branding. This Policy applies to all services provided by either entity, including apartment locating, residential sales, and leasing.
By using our Website or submitting your information through our forms, you acknowledge you have read and understood this Privacy Policy. Please note that your agreement to this Policy is distinct from your acceptance of our general Terms & Conditions to ensure your consent for data processing is specific and informed.
If you do not agree, please discontinue use of our Website.
2. Information We Collect
a. Information You Provide
We collect personal information you voluntarily provide, including:
- Name, phone number, and email address
- Move-in date, location preferences, and apartment criteria
- Other details you share to assist in your apartment search
b. Information Collected Automatically
When you visit our Website, we automatically collect non-identifiable information such as:
- IP address and browser type
- Device and operating system details
- Referring URLs, session duration, and usage data
- Approximate geographic location
c. Cookies and Analytics
We use cookies and analytics tools (e.g., Google Analytics, Meta Ads) to improve functionality, personalize content, and measure marketing effectiveness.
You can adjust cookie preferences through your browser settings.
d. Sensitive Data & Precise Geolocation
We do not process "Sensitive Data"—including precise geolocation data that identifies your specific location within a radius of 1,750 feet—without your prior affirmative consent. If our services require such data to show nearby apartment listings or provide navigation, you will be prompted to "Allow" or "Opt-In" via your browser or device settings before any collection occurs.
3. How We Use Your Information
We use your information to provide apartment locating and real estate services, communicate search updates, and analyze the performance of our Website. Please be advised that we may share your contact information with third-party service partners (such as utility concierge and moving service providers) in exchange for a referral fee or other valuable consideration. Under the Texas Data Privacy and Security Act (TDPSA), this is considered a "Sale of Personal Data".
4. Information Sharing
We may share your information with:
- Licensed Perch agents assisting in your apartment search
- Apartment communities or management companies to confirm referrals
- Third-party service providers (CRM, analytics, marketing tools) bound by confidentiality agreements
- Rental Insurance Providers, Utility Concierge and Moving Services: If you lease an apartment through our services, we may share your contact information with third-party partners (e.g., renters insurance, utility, cable, or internet setup assistants) specifically to help you facilitate your move-in and service setup process. These providers are contractually bound to use your data only for the requested service.
- Legal or regulatory authorities when required by law
5. Your Communication Preferences
Perch may contact you by phone, text, or email in connection with your apartment search or related services.
You can manage or withdraw your consent at any time:
- Click “Unsubscribe” in any marketing email
- Reply STOP to any text message
- Email support@perchagents.com to request removal from communications
Message and data rates may apply.
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law.
When no longer needed, your data is securely deleted or anonymized.
7. Security
We implement reasonable administrative, technical, and physical security measures to protect your information.
However, no method of transmission or storage is completely secure, and you share data at your own risk.
8. Your Rights and Consumer Requests
NOTICE: We may sell your personal data to third-party service providers as described in this Policy.
If you are a Texas resident, the TDPSA provides you with the following rights regarding your personal data:
* Right to Access: Confirm whether we are processing your personal data and access such data.
* Right to Correction: Request that we correct inaccuracies in your personal data.
* Right to Deletion: Request the deletion of personal data provided by or obtained about you.
* Right to Data Portability: Request a copy of your personal data in a portable and, to the extent technically feasible, readily usable format.
* Right to Opt-Out: You have the right to opt-out of the processing of your personal data for purposes of: (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects.
Submitting a Request: To exercise these rights, please email support@perchagents.com. We will respond to your request within 45 days.
Right to Appeal: If we decline to take action on your request, you have the right to appeal our decision within a reasonable period of time. Please submit your appeal in writing to support@perchagents.com. If the appeal is denied, you may contact the Texas Attorney General to file a complaint at: https://www.texasattorneygeneral.gov/consumer-protection.
9. Minors
Our services are intended for individuals 18 years and older.
We do not knowingly collect or store information from minors. If we become aware that a minor has submitted information, it will be deleted promptly.
10. Universal Opt-Out Mechanisms (GPC)
Perch recognizes and processes Global Privacy Control (GPC) signals. If our system detects a GPC signal from your browser, we will automatically treat it as a valid request to opt-out of targeted advertising and the sale of your personal data for that specific device/browser without further action required from you.
11. Updates to This Policy
We may update this Privacy Policy periodically to reflect operational or legal changes. Updates will appear on this page with a new “Last Updated” date.
Continued use of our Website indicates acceptance of the revised policy.
12. Contact Information
Perch Apartment Locating LLC
Licensed Texas Real Estate Brokerage
PO Box 760699
San Antonio, TX 78245
Email: support@perchagents.com
Phone: (512) 372-8700
Website: https://perchagents.com
13. TREC Disclosures
Perch Apartment Locating LLC complies with Texas Real Estate Commission (TREC) advertising, disclosure, and communication requirements.
You can access the required disclosures here: